Aligning Sustainability and Beauty Trends with a Natural Silicone Alternative

Amid the growing impacts of climate change, consumers are increasingly prioritizing transparency in the origins, sourcing, and manufacturing processes of their beauty products. At the same time, they seek products that deliver proven results, appealing sensory experiences, and overall value. This has given rise to the new ‘cleanical’ trend: beauty solutions that are both environmentally conscious and scientifically validated. This presentation explores how manufacturers and ingredient suppliers can meet these demands in relation to silicone replacements, addressing the challenges of balancing functional and sensory benefits with environmental considerations. It also introduces an effective solution: a readily biodegradable, climate-compensated shea-based ester.