Webinar
Building Formulation Resilience for Real-Life Consumer Use
Your formulation leaves your facility performing as intended. But once it reaches consumers, it can face a wide range of unpredictable conditions — and changes in the product can quickly become noticeable.
New AAK consumer research reveals how personal care products are actually stored and used: kept in warm bathrooms, exposed to heat or cold while traveling, and used for longer than recommended. These conditions can have measurable consequences. Many consumers report texture changes following temperature fluctuations, including melting, separation and thickening. When this happens, consumers may discard the product and reconsider purchasing from the brand.
In this webinar, we connect what consumers experience with what happens in the lipid phase and explore how common risks can be anticipated and addressed during formulation development.
New AAK consumer research reveals how personal care products are actually stored and used: kept in warm bathrooms, exposed to heat or cold while traveling, and used for longer than recommended. These conditions can have measurable consequences. Many consumers report texture changes following temperature fluctuations, including melting, separation and thickening. When this happens, consumers may discard the product and reconsider purchasing from the brand.
In this webinar, we connect what consumers experience with what happens in the lipid phase and explore how common risks can be anticipated and addressed during formulation development.
Speaker:
Benjamin Schwartz, Customer Innovation Manager
Benjamin has over 16 years ofexperience in the cosmetic industry, working with both global brands and
contract manufacturers in R&D, and offers unique insights into the challenges and opportunities of formulating with naturals. He holds a BSc. in Biological Sciences from the University of Delaware, USA.
