Harness New Opportunities and Eliminate Challenges with Liquid Shea Butter
Shea butter is one of the most trusted natural emollients in personal care, valued for its deep moisturization, consumer recognition, and sustainability profile. But if you’ve ever tried to formulate with it, you might have faced challenges. Solid shea can be difficult to incorporate into lighter or oil-continuous formulations, slow down production with long melting times and heavy mixing, and create stability issues through crystallization—leading to grainy textures, viscosity changes and even packaging incompatibilities.
Join us for a 20-minute webinar where you’ll learn from two of our AAK Personal Care experts: Elena Genesca Pont, Global Commercial Product Manager, and Asa Berry, Customer Innovation Manager. Discover how you can enjoy all the natural emollient benefits of shea—without the usual formulation challenges. Our experts will introduce you to AAK’s Liquid Shea Butter solutions, including a clear shea oil, and show how these innovations can help you unlock new formulation opportunities with ease
Elena Genesca Pont
Elena Genesca Pont is responsible for driving the innovation pipeline and commercial product devepment within the Personal Care division at AAK. Elena holds an M.Sc. in Chemical Engineering from Instituto Quimico de Sarria and an EMBA from Instituto de Empresa and has extensive experience in innovation and business development in B2B ingredient companies. Her focus is transitioning the cosmetic industry from synthetic to natural formulations.
Åsa Berry
Åsa holds an MSc in Chemistry from Lund University and has over 12 years of experience in the cosmetics industry, holding technical positions in both B2C and B2B companies