Welcome to your L'Oréal company page!

Here you can find information from the seminar.

 

Our expert team is on hand to assist you with any technical or sustainability questions, and you can also access our on-demand online academy masterclasses to keep you up to speed on various aspects of lipid chemistry. You can find details of the individual sessions and the beauty is that you can learn at a time, place, and pace to suit you.

formulations_1000x1000

How to reduce the soaping effect of your formulation

That white, streaky residue some creams leave during application—known as the soaping effect—can ruin an otherwise great formula. While it’s mostly aesthetic, it affects how consumers perceive texture and quality.

 

Explore how you can reduce the soaping effect of your formulation using Lipex® SheaLuxe TR TM and other AAK plant-based ingredients in this blog

Personal Care Academy

Elevate your formulation skills with the AAK Personal Care Academy — a dedicated hub for cosmetic chemists and product developers. Access technical insights, application guides, and sustainable ingredient know-how to support your next breakthrough.

Sustainability

Explore how AAK Personal Care is leading the way in sustainable beauty. From empowering women shea collectors through the Kolo Nafaso program to pioneering deforestation-free sourcing and climate-compensated products, we embed sustainability at every step—from plant to brand. Discover our award-winning initiatives and how we’re making better happen across the personal care industry.

Blog

Discover the forefront of sustainable beauty with AAK Personal Care's blog. Delve into expert insights on plant-based innovations, emerging industry trends, and the science driving next-generation skincare. From tackling formulation challenges to exploring the future of clean beauty, our articles offer valuable knowledge for formulators, brand leaders, and beauty enthusiasts alike. 

Inspiring Formulations

Step inside the innovation hub of our most recent meeting, where expertise met creativity. This curated page features all the formulations presented—each one a reflection of the collaborative effort, forward-thinking research, and technical precision that define our work. Whether you're looking to revisit key insights or discover new possibilities, this collection offers a comprehensive look at the ideas driving our progress.

La Vie en Rose lipstick_CMYK_RED_web Loreal page formulations

Soft technologies

Discover our latest formulations designed with AAK’s Soft Technology—an innovative process that refines natural butters for smoother texture, improved stability, and enhanced performance. By promoting rapid Beta (β) crystal formation, this technology minimizes graininess and bloom, ensuring consistent quality without the need for complex processing.

Explore how these smart solutions elevate product texture and sensory appeal.

 

LIPEX® SheaLuxe TR™

Discover our latest formulations showcasing LIPEX® SheaLuxe TR™, a shea-derived, climate-compensated emollient ester that offers a luxurious, silky texture and non-greasy after-feel. As a sustainable alternative to low-viscosity silicones, it delivers comparable sensory properties—lightness, spreadability, and a dry finish—while supporting ethical sourcing and environmental responsibility. Ideal for premium skincare and haircare applications, LIPEX® SheaLuxe TR™ enhances product performance and aligns with the growing demand for natural, traceable ingredients.

 

PurelyAmazingEcoCleansingBalm_800x800 dermashield_300x300
rednessreliefaftersunrepair_800x800 urbandefensedailyfacecreamspf30_300x300

LIPEX® SheaSolve™

Explore our latest formulations crafted with LIPEX® SheaSolve™, a multifunctional, eco-friendly emollient ester derived from sustainable shea. Renowned for its excellent wetting, dispersing, and solubilizing properties, LIPEX® SheaSolve™ enhances the performance and sensory appeal of sun care, color cosmetics and skin care. Its low viscosity and high polarity make it ideal for creating smooth, homogeneous formulations, while its ability to boost SPF and reduce ghosting sets it apart in mineral sunscreen applications. Suitable for cold processing, this versatile ingredient supports environmentally conscious formulation development.

 

Meet the speakers

Charlotte Leproust

Charlotte


Custom
er Innovation Manager

Ben Sales

IMG_4066

 

Sales Manager