--- title: SheaLuxe webinar description: Explore the innovative SheaLuxe Webinar by AAK Personal Care experts, unveiling LIPEX® SheaLuxe TR™ as a sustainable, high-performance silicone alternative. Discover key insights on ingredient replacement and sustainability. --- On-demand Webinar # Discover a Natural-Based *Silicone* Alternative In this webinar, you will have the opportunity to learn from two of our AAK Personal Care experts. They will give you a snapshot overview of the market trends, drivers, and technical hurdles to overcome, and introduce our latest innovation, LIPEX® SheaLuxe TR™. As you'll discover, this new shea-based ester is not just another natural alternative, but a unique one. It is proven to have properties similar to dimethicone in terms of lightness, spreadability, dry, silky after-feel, and similar reductions in transepidermal water loss, with the addition of unparalleled sustainability credentials.    Key takeaways: - Understand the background for the concerns around silicones and why dimethicones could be a target for replacement. - Learn how to look at an ingredient replacement holistically – ensuring no losses in key attributes and wins in primary concerns. - Discover what makes our new shea-based ester a unique, highly effective silicone alternativ Fill in the form to get access to the on-demand recording and the slides presented ![NaturallyGentleEcoFaceCreamforSensitiveSkin_800x800](https://hub.aakpersonalcare.com/hubfs/NaturallyGentleEcoFaceCreamforSensitiveSkin_800x800.jpg) *Webinar* ## Choosing a natural-based, high-performance silicone alternative ![thumbnail Shealuxe webinar](https://hub.aakpersonalcare.com/hubfs/thumbnail%20Shealuxe%20webinar.jpg) Presented by Elena Genesca Pont, Global Commercial Product Manager, and Asa Berry, Customer Innovation Manager.   **Elena Genesca Pont** Elena is responsible for driving the innovation pipeline and commercial product devepment within the Personal Care division at AAK. Elena holds an M.Sc. in Chemical Engineering from Instituto Quimico de Sarria and an EMBA from Instituto de Empresa and has extensive experience in innovation and business development in B2B ingredient companies. Her focus is transitioning the cosmetic industry from synthetic to natural formulations.    **Åsa Berry** Åsa holds an MSc in Chemistry from Lund University and has over 12 years of experience in the cosmetics industry, holding technical positions in both B2C and B2B companies   ![logo](https://hub.aakpersonalcare.com/hubfs/branding/logo.svg)